LifeScript Learning, LLC

Our People

Peter Volny

Executive Vice President, Sales & Marketing

Peter is an Australian now permanently resident in the United States. Previously he has also lived and worked in Canada and England.

Peter commenced his career in marketing and sales in Australia where he developed a specific expertise in finding solutions for difficult marketing situations.

Moving to Canada he was charged with the responsibility of reviving unsuccessful magazines for the country’s largest publishing company. Having very successfully turned several magazines into solid profitability he switched to the advertising agency world where he worked his way up the corporate ladder to become president of the leading business-to-business agency.

In 1993 he formed Griffin Bacal Volny, which quickly became one of Canada’s most successful marketing/advertising/PR agencies with a strong reputation for launching new brands and reviving struggling ones. Clients included Mercedes-Benz, BMW, Acura, Nissan, Subaru, Hyundai, Kia, Bridgestone-Firestone, Hasbro, Borden, Topps, Mercury Marine, and Teletoon (Cartoon Network). In all cases GBV was able to contribute to highly successful launches and significantly increased sales and market shares.

GBV set and broke industry records for profitability for numerous years. GBV also won many prestigious awards including Canada's top television commercial, and several international Mobius Awards. GBV was acquired by Omnicom (OMC – NYSE), the industry’s largest holding company.

In 2004 Peter moved to Scottsdale where he started Checkmate Marketing Consultants LLC.

Peter is past president of the Canadian Business Press and of the Society of Ontario Advertising Agencies and has been an editorial advisor and regular columnist for several magazines.

Peter is on the board of directors of the San Francisco Aeronautical Society and Chair of the China Clipper 75th Anniversary. An avid aviation and automobile enthusiast, he and his wife are keen travelers and have visited over 85 countries on all seven continents.